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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are the primary components of an effective sales strategy?
  • What are the main reasons sales training doesn't stick over time?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • How do I know if my value messages are really "strategic"?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Five Performance Boosters of Follow-On Sales

    While customer acquisition is certainly important, it might not the best place to focus if you really want to see dramatic improvements in sales performance. Learn how a shift in focus can increase your close-rates, shorten sales-cycles, and improve your margins.

    View This Guide

  • Shift Your Customer Mix to Improve Performance

    In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time

    View This Guide

  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide

  • Fostering Productive Collaboration

    In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.

    View This Webinar