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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • How is marketing automation different from CRM or sales force automation?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • How Should a Sales Ops Function Be Structured?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • When conducting research interviews, how many should we try to conduct?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?

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