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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • What are the different types of sales training we need to be aware of?
  • Who should be responsible for cultivating leads?
  • How would we modify our systems to incorporate our sales training?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What is a "Steady State" customer defection and how do I spot it?

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  • Maximizing the Effectiveness of Sales Training

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