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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should I give my salespeople a specific price, or is a range OK?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • When conducting research interviews, how many should we try to conduct?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What’s wrong with "management by result"?
  • What’s the difference between “hard” and “soft” value-drivers?
  • If we spot a potential customer defection early enough, can we turn it around?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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