Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I give my salespeople a specific price, or is a range OK?
• What kinds of things should a Sales Ops group be focusing on?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What's a good cost-per-lead? Are there any benchmarks?
• Shouldn't product training count as sales training?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should Sales Ops Be Distributed or Centralized?
• What's the difference between sales enablement and sales effectiveness?
• What if our competitors are outperforming us on every value-driver that really matters?