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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why should we care about what's happening in the lead generation process?
  • What is a "Steady State" customer defection and how do I spot it?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Should I share the results of our marketing research with the sales team?
  • When conducting research interviews, how many should we try to conduct?
  • How do we know what tweaks to make in the various stages of our funnel?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Beyond the Hype of Marketing Automation Tools

    Marketing automation tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? In this interview with Dan McDade, the author of The Truth About Leads, we cut through the hype surrounding marketing automation tools and discuss their proper role in lead generation.

    View This Interview

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • Closing the Skills Gap in Sales Negotiations

    In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!

    View This Interview

  • How To Deal With Inflation

    With all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?

    View This Webinar