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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Are marketing automation tools really all that? What can and can't they do, really?
  • Is classroom training better than web-based training?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's the difference between defection detection and customer retention?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • What's a "bounce-back" offer and when would I want to use one?
  • What are the primary components of an effective sales strategy?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What's the difference between a "defined" and "undefined" market?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

    View This Interview

  • Getting More Out of Your CRM

    How do you get past the surface-level usage and unlock the full potential of your CRM system to enhance overall productivity, streamline operations, and optimize customer interactions?

    View This Webinar

  • Tales from the Trenches in Sales Ops

    Driving sales effectiveness and efficiency at-scale can be messy. In this on-demand webinar, glean insights from seven cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar

  • How to Stop Losing Sales to "No Decision"

    For many companies, the biggest competitor they have to contend with is "no decision." In this tutorial, learn strategies and tactics for addressing the real root-causes behind prospect inaction.

    View This Tutorial