Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Won't sales managers know which skills need shoring up amongst their reports?
• What is a "Steady State" customer defection and how do I spot it?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Are marketing automation tools really all that? What can and can't they do, really?
• What are some typical things that can hurt lead generation?
• What should I do with the leads that sales people disqualify?
• What are the primary components of an effective sales strategy?
• How do I know if my value messages are really "strategic"?