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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What is a "Steady State" customer defection and how do I spot it?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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