Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• When conducting research interviews, how many should we try to conduct?
• Should I share the results of our marketing research with the sales team?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• What if our competitors are outperforming us on every value-driver that really matters?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• How would we modify our systems to incorporate our sales training?
• What’s wrong with "management by result"?
• How do we know what tweaks to make in the various stages of our funnel?