Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are most strategic, "next level" Sales Operations groups found in large companies?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What's a "bounce-back" offer and when would I want to use one?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Should we be able to command a price premium for every value-gap we identify?
• What’s the difference between “hard” and “soft” value-drivers?
• How are B2B sales operations using predictive analytics?
• What's the difference between "explicit" and "latent" demand?
• How do we get organizational support for tightening up our targeting criteria?