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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What are the different types of sales training we need to be aware of?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Should I give my salespeople a specific price, or is a range OK?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Why is customer retention so much more important in B2B than in B2C?
  • Can modeling account potential help me with forecasting?
  • To be most effective, which major growth drivers should we be focusing on?
  • What kinds of things should a Sales Ops group be focusing on?

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