Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the difference between defection detection and customer retention?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What should I do with the leads that sales people disqualify?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• How would we modify our systems to incorporate our sales training?
• What do close rates have to do with lead generation?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What's the difference between sales enablement and sales effectiveness?