Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How do we know what tweaks to make in the various stages of our funnel?
• Any ideas for teaching our salespeople how to deal with Procurement?
• How can I tell if a customer is defecting early enough to do something about it?
• If we hire experienced reps, shouldn't they already know what to do?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Shouldn't product training count as sales training?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?