Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Should we be able to command a price premium for every value-gap we identify?
• What are the primary components of an effective sales strategy?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Are marketing automation tools really all that? What can and can't they do, really?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What is a "Mix Shift" customer defection and how do I spot it?
• Won't sales managers know which skills need shoring up amongst their reports?
• When conducting research interviews, how many should we try to conduct?