Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are the primary components of an effective sales strategy?
• Are marketing automation tools really all that? What can and can't they do, really?
• Should I give my salespeople a specific price, or is a range OK?
• Is classroom training better than web-based training?
• What’s wrong with "management by result"?
• Should I share the results of our marketing research with the sales team?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• What are some typical things that can hurt lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?