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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Why shouldn't we just focus our attention on our largest customers?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Shouldn't product training count as sales training?
  • Why don't great salespeople make great sales managers?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What's the difference between lead generation and cultivation?
  • Should we be able to command a price premium for every value-gap we identify?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Once I understand the untapped potential in each account, what can I do with the information?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

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    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

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  • Why Companies Lose or Win Strategic Sales

    What can analysis of over $6 billion worth of deals teach you about why companies win and lose sales? And what does the research say about the actions that can help you win more and lose less?

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  • Seven Building Blocks of Sales Effectiveness

    In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.

    View This Guide

  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview