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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What's the difference between lead generation and cultivation?
  • Why don't great salespeople make great sales managers?
  • When conducting research interviews, how many should we try to conduct?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What is a "Steady State" customer defection and how do I spot it?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What kinds of things should a Sales Ops group be focusing on?

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