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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • What's the difference between "explicit" and "latent" demand?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • What kinds of things should a Sales Ops group be focusing on?
  • What are the different buyer types we might be negotiating with?
  • How is marketing automation different from CRM or sales force automation?
  • How do we know what tweaks to make in the various stages of our funnel?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What should I do with the leads that sales people disqualify?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Hire Great Sales Ops People

    How do you identify Sales Ops candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should look for when building your team.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

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  • 5 Ways Sales Can Stop Losing the Pricing Game

    Discounts can seem like a small price to pay to capture revenue. But for many, giving in to pricing pressure is having disastrous impacts on profitability. In this on-demand webinar, learn five strategies leading teams are using to win more revenue...without crushing their margins.

    View This Webinar

  • Developing Prescriptive Account Plans

    Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.

    View This Tutorial