Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Interview

Already a subscriber? Login

Subscribe and get immediate access to this interview, full access to our research library, and much more...

Getting Beyond the Hype of Marketing Automation Tools

Dan McDade Discusses the Hidden Realities of Marketing Automation for Effective Lead Generation

Many of us know...or at least suspect...that there's quite a bit of hype surrounding marketing automation technologies. Certainly, these tools can be very powerful and beneficial. But are these toolsets really the answer to all of our lead generation woes? Does the reality actually live up to all of the hype? Or are there things we might be missing? In this interview with Dan McDade, the CEO of PointClear and the author of The Truth About Leads, we cut through the hype surrounding marketing automation toolsets and discuss their proper role in effective lead generation.

This interview is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Inside the New Science of Sales

    Leading teams are using data-science to great effect. But all the esoteric talk and technical jargon can be very confusing. In this session, we boil down the core concepts and processes that matter most.

    View This Webinar

  • Digging for Gold by Analyzing Wins and Losses

    How many companies really understand why they lose deals...or why they win? In this expert interview, Rick Reynolds of AskForensics discusses lessons learned from win/loss analysis of nearly $12 billion worth of business.

    View This Interview

  • Rethinking Sales Coverage

    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

    View This Webinar

  • Seven Steps to Identify and Capture Your Value

    With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.

    View This Guide