Developing Better Forecasts
Leading-Edge Strategies and Tactics for Increasing Forecast Accuracy and Effectiveness
Research has shown, time and again, that human beings are terrible forecasters. We tend to be overly optimistic. We're heavily biased by the past. And, we're just not very good at objectively assessing risks and assigning probabilities. So with all that going for us, it's no surprise that leading sales operations are using data, analytics, and statistics in new and innovative ways to improve the speed, accuracy, and consistency of their sales forecasts. In this on-demand webinar, you'll learn about:
- The seven major ways in which leading teams are approaching forecasting very differently to boost performance.
- Multiple approaches for developing data-driven forecasts that can be updated and refreshed much more frequently.
- The proper role and usage of the bottom-up forecasts and pipeline estimates generated by individual salespeople.
- Why it's critically important to understand the differences between the sales forecast and the sales targets/goals.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial -
Strategies and Tactics for Boosting Your Close Rates
Most B2B companies would like to improve their close rates. On nearly every sales research study ever conducted, something to the effect of "improve our win rates" shows up as a top priority or objective. But what are they really doing to make it happen?
View This Guide -
How Strict Pricing Enforcement Killed a Product
Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).
View This Case Study -
Retaining & Growing Key Accounts
Taking a more systemic and programmatic approach to key account retention and growth by developing a real Key Account Program.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges