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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What's the problem with using BANT for prospect qualification?
  • Can modeling account potential help me with forecasting?
  • What's the difference between sales enablement and sales effectiveness?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

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  • How To Deal With Inflation

    With all that's been happening over the last few years, inflation was bound to catch up with us. So what should we be doing differently to deal with the rapid inflation we're seeing on so many fronts?

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