Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When conducting research interviews, how many should we try to conduct?
• What's a "bounce-back" offer and when would I want to use one?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Are marketing automation tools really all that? What can and can't they do, really?
• What’s the difference between “hard” and “soft” value-drivers?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What are the different types of sales training we need to be aware of?