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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are the different types of sales training we need to be aware of?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Is classroom training better than web-based training?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What's the difference between sales enablement and sales effectiveness?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • The Reality of an "Intelligent" Sales Technology

    Every once in a while, a sales technology comes along that purports to do things that just seem to good to be true. But does the reality actually line-up to the claims? We wanted to know. So we did our homework and talked to actual users. And what we discovered may surprise you.

    View This Research

  • Leading Edge Account & Territory Planning

    Sales planning is often perceived as not much more than tactical busywork. In this on-demand training session, you'll learn how innovative sales operations are taking a radically different approach to identify untapped growth opportunities and develop prescriptive account and territory plans.

    View This Webinar

  • Tweaking Your Sales Strategy to Improve Margins

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

    View This Guide

  • Making Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.

    View This Webinar