SellingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • What are the different types of sales training we need to be aware of?
  • How do I know if my value messages are really "strategic"?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Shouldn't product training count as sales training?
  • Where Should Sales Ops Report To, or Up Through?
  • How can pricing and discounting affect lead generation?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool
  • How Customers Evaluate a Price

    We'd like to think that customers are always rational when they consider the price on a deal...but they aren't. In this guide, Mark Dresdner exposes eight factors that play an important role when a potential customer evaluates a price.

    View This Guide
  • Building a Sales Ops Center of Excellence

    Sales Operations has long been characterized as a tactical support function. This tutorial provides advice on moving beyond tactical support and transforming Sales Operations into a strategic driver of sales effectiveness.

    View This Tutorial
  • Better Product Management for Better Sales

    In this on-demand webinar, learn how leading Sales Ops teams are influencing the pre-market decisions that can reduce meaningful differentiation and limit the sales performance you can achieve in the market.

    View This Webinar