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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Why don't great salespeople make great sales managers?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How do I know if my value messages are really "strategic"?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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