Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are the primary components of an effective sales strategy?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- How do you make sure improvements stick and don't go back to normal?
- What's a "bounce-back" offer and when would I want to use one?
- Why would a B2B customer defect if they are saying they're satisfied?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What's the problem with using BANT for prospect qualification?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
Increasing Revenue Through Real Strategic Sales
It’s so easy to get caught up in the tactics of selling. But your sales strategy shouldn't take a backseat to the tactical to-do list. This recorded training session helps you get beyond the tactical and understand what real strategic selling is all about.
View This Webinar -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic
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Building Better Sales Coaches
Moving Beyond Cheerleading and Micromanagement to Improve Sales Performance
