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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How would we modify our systems to incorporate our sales training?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Why don't great salespeople make great sales managers?
  • To be most effective, which major growth drivers should we be focusing on?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Managing Successful Sales Ops Projects

    Bringing new Sales Ops initiatives to fruition in established companies is rarely a cakewalk. So, how do we manage our projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar

  • How to Hire Great Sales Ops People

    How do you identify Sales Ops candidates with the raw materials to be most successful? In this on-demand webinar, you'll learn the most important attributes you should look for when building your team.

    View This Webinar

  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool