Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Avoiding Five Margin-Killing MarCom Mistakes

Identify and Avoid Five Marketing Communication Mistakes That Reduce Your Perceived Value

Your company's marketing materials are being viewed by hundreds or thousands of prospects that will draw conclusions before ever talking to a rep. And the simple truth is that these messages can often determine whether your reps are even going to get a shot. In this guide, you will learn about:

  • The biggest mistake that is repeated over and over again in most company's marketing materials.
  • Why failing to explicitly differentiate yourself from competitive alternatives can be so damaging.
  • How the current attitudes and expectations of prospects have changed how you should communicate.
  • Five specific action steps you can take right away to help address these costly MarCom mistakes.

This guide is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Designing Sales Comp Plans That Actually Work

    For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.

    View This Guide

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • How to Make Insight-Based Selling Actually Work

    Leveraging customer and industry insights in the selling process is a hot topic these days. In this recorded and transcribed interview, John Thackston reveals what it really takes to turn insight-based selling into an operational capability.

    View This Interview

  • Managing Mix to Boost Sales

    Product and customer mix have an incredible amount of influence over every aspect of your sales performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar