Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What's a good cost-per-lead? Are there any benchmarks?
• Who should be responsible for cultivating leads?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Shouldn't product training count as sales training?
• Why would a B2B customer defect if they are saying they're satisfied?
• Why don't great salespeople make great sales managers?
• What's the difference between lead generation and cultivation?