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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How is marketing automation different from CRM or sales force automation?
  • What do close rates have to do with lead generation?
  • Is classroom training better than web-based training?
  • How can pricing and discounting affect lead generation?
  • What is a "Steady State" customer defection and how do I spot it?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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