Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we hire experienced reps, shouldn't they already know what to do?
• Who cares "how" we hit the numbers, as long as we hit them?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What's a good cost-per-lead? Are there any benchmarks?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?