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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How is marketing automation different from CRM or sales force automation?
  • How do we get organizational support for tightening up our targeting criteria?
  • To be most effective, which major growth drivers should we be focusing on?
  • Can modeling account potential help me with forecasting?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Who should be responsible for cultivating leads?
  • How Should a Sales Ops Function Be Structured?
  • What's the difference between lead generation and cultivation?

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