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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we see the customer spend that we aren't getting?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What's the difference between a "defined" and "undefined" market?
  • What kinds of things should a Sales Ops group be focusing on?
  • To be most effective, which major growth drivers should we be focusing on?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What are the main reasons sales training doesn't stick over time?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Are most strategic, "next level" Sales Operations groups found in large companies?

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