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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What kinds of things should a Sales Ops group be focusing on?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How can we see the customer spend that we aren't getting?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How can pricing and discounting affect lead generation?
  • How can I tell if a customer is defecting early enough to do something about it?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's the difference between a "defined" and "undefined" market?
  • What's the difference between "explicit" and "latent" demand?
  • Once I understand the untapped potential in each account, what can I do with the information?

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