Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• What's the problem with using BANT for prospect qualification?
• What’s wrong with "management by result"?
• To be most effective, which major growth drivers should we be focusing on?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How can I tell if a customer is defecting early enough to do something about it?
• What's a good cost-per-lead? Are there any benchmarks?
• How do we know what tweaks to make in the various stages of our funnel?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?