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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we spot a potential customer defection early enough, can we turn it around?
  • What's the difference between lead generation and cultivation?
  • How do we get organizational support for tightening up our targeting criteria?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Why shouldn't we just focus our attention on our largest customers?
  • Should I give my salespeople a specific price, or is a range OK?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Who should be responsible for cultivating leads?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Taking Your Sales Operation to the Next Level

    It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.

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