Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we know what tweaks to make in the various stages of our funnel?
- What if our competitors are outperforming us on every value-driver that really matters?
- What are some typical things that can hurt lead generation?
- What's the difference between lead generation and cultivation?
- Is classroom training better than web-based training?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- Should we be able to command a price premium for every value-gap we identify?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- What are the primary components of an effective sales strategy?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
Exploring the Sales Ops Center of Excellence
This recorded training seminar discusses the two types of Sales Ops Center of Excellence we found in our research. Highlighting the critical differences between each type, we explore the decisions and steps that matter most in developing an effective Sales Ops Center of Excellence.
View This Webinar -
A Better Approach to Incentivizing Sales Behaviors
In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.
View This Interview
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Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
