Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we know what tweaks to make in the various stages of our funnel?
• What's the difference between sales enablement and sales effectiveness?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Who should be responsible for cultivating leads?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Should Sales Ops and Marketing Ops be combined? Is this common?
• What are the different buyer types we might be negotiating with?
• Who cares "how" we hit the numbers, as long as we hit them?