Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
- What's the difference between defection detection and customer retention?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How is marketing automation different from CRM or sales force automation?
- Won't sales managers know which skills need shoring up amongst their reports?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- Why should we care about what's happening in the lead generation process?
- What kinds of things should a Sales Ops group be focusing on?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Survival Strategies for Raising Prices
In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?
View This Webinar
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Driving Consistent Sales Execution
How to Maintain Discipline, Efficiency, and Effectiveness Across Your Sales Operation
