Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Once I understand the untapped potential in each account, what can I do with the information?
• Any ideas for teaching our salespeople how to deal with Procurement?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• How can I tell if a customer is defecting early enough to do something about it?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What's the difference between defection detection and customer retention?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?