Boosting the Sales Ops Team’s Influence
How to Get Others in Your Company to Embrace Your Plans and Perspectives
In most cases, the Sales Operations group doesn't actually "own" every aspect of the sales operation. For better or worse, there are many different people and groups playing key roles in the sales process and contributing to overall performance. So how can a Sales Ops team improve results when they don't control all the cooks in the kitchen? How can they implement their plans lacking the direct authority to ensure that those plans are executed? How can they be heard when others don't have to listen? In this on-demand webinar, you'll learn about:
- Why having greater influence is so much more important and valuable than having ultimate authority.
- Seven aspects of human cognition, perception, and behavior that every "master persuader" understands fully.
- Four organizational dynamics that will hinder or halt your efforts...until you turn them to your advantage.
- Proven strategies for "influencing the influencers" by becoming a trusted advisor to the management team.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
- 
Fostering Productive Collaboration   In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration. View This Webinar
- 
The Fundamentals of Effective Subscription Pricing   With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness. View This Webinar
- 
Are They a Price Buyer or a Poker Player?   In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing. View This Interview
- 
Lowering the Cost of Customer Churn in B2B   It's not uncommon for 30-50% of a company's customer base to be in some stage of defection. We spoke with Javier Aldrete and learned the new approaches companies are using to recover the revenue they're losing to customer defection and churn. View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges


