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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Shouldn't product training count as sales training?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Who cares "how" we hit the numbers, as long as we hit them?
  • How do we know what tweaks to make in the various stages of our funnel?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Is classroom training better than web-based training?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Where Should Sales Ops Report To, or Up Through?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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