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Building a Sales Ops Center of Excellence

How to Move Beyond Tactical Support and Transform Sales Operations Into a Strategic Driver of Sales Effectiveness

Sales Operations has long been characterized as a tactical support function. But Sales Ops has the potential to be a powerful leverage-point for driving significant revenue and profitability gains. In this tutorial, you will learn:

  • The overall concept behind a Center of Excellence and how it applies to the Sales Operations function.
  • Twelve ways in which a Sales Operations Center of Excellence differs from a traditional Sales Ops function.
  • Seven simple steps for transforming an existing Sales Ops function into a Sales Ops Center of Excellence.
  • Basic guidance and advice for how to start developing a Sales Ops Center of Excellence from scratch.

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More Subscriber-Only Resources From Our Library

  • The Sales Ops Guide to Enabling Sales Managers

    Sales managers are critical points of leverage and enablement. In this on-demand webinar, learn a variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

    View This Webinar

  • Overcoming the New Realities in B2B Sales

    Since the advent of the Internet, the B2B buying process has been changing dramatically. In this expert interview, Tom Searcy, the author of "Life After the Death of Sales," discusses how B2B sales leaders can deal with today's realities and prepare their organizations for tomorrow.

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  • From Sales Analysis To Action

    Beyond producing even better diagnostics and analyses, how can Sales Ops teams drive meaningful action? How do we move past "nice-to-know" insights to driving change that sticks?

    View This Webinar