The Ugly Truth About Lead Generation ROI
An Entertaining Case Study Revealing the True Root-Causes Behind One Company's "Failing" Lead Generation Programs
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. Sometimes, the truth is painful and difficult to hear. And sometimes, the truth is just downright ugly. In this entertaining case study, you'll learn about:
- How problems with lead generation can often be traced to things that are removed from the process of generating leads
- How profitable lead generation requires that the right things are happening with those leads as they move downstream
- Why intermediate performance metrics are so important for identifying where the real problems may actually reside
- How finding the truth is always best for the business, but can also present "challenges" for the investigator or messenger
This case study is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Suffering from a Bad Case of Sticker Shock
In B2B environments where discounting is habitual, it's easy to think that your list prices don't really matter all that much. But before you conclude that list prices are inconsequential in your business, consider this case of a B2B reseller who just couldn't see what they were missing.
View This Case Study -
Enabling Intelligent Growth
As the clouds of market uncertainty clear, there's often a massive push for revenue growth and market expansion.So how do we deliver on new growth imperatives while protecting long-term performance?
View This Webinar -
Using a Cost-Plus Mindset to Your Advantage
In this case study, learn how one consultant got (very) creative in order to solve a pricing problem in an highly dysfunctional organization.
View This Case Study -
Beyond Reporting with Sales & Pipeline Analysis
To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.
View This Webinar
Come Join Our Next Webinar
Digital First Sales Operations
Optimizing Sales Capabilities for the Modern Digital Landscape
