Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only Case Study

Already a subscriber? Login

Subscribe and get immediate access to this case study, full access to our research library, and much more...

The Pitfalls of Sales and Marketing Alignment

Two Real-World Case Studies Exposing the Costly Downsides of Sales and Marketing Alignment

Sales and marketing alignment is not all it's cracked-up to be. And those who pursue alignment as an objective unto itself are missing an opportunity at best, and at worst, doing harm to their businesses. In this dual case study, you will learn:

  • How conflicting objectives, divergent strategies, and different tactical approaches can actually be healthy.
  • Why having sales and marketing on the same page can be very damaging if the page is from the wrong book.
  • How curtailing renegades in the interest of harmony could actually hurt your company's revenues and profits.
  • Why sales and marketing alignment should be seen as a bi-product of something else, rather than the objective.

This case study is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Triangulated Competitive Audit Guide

    The Triangulated Competitive Audit Guide provides an expanded reference list of the various types of questions you'll want to ask about your competitors and why.

    View This Tool

  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

    View This Tutorial

  • Essential Sales Ops Roles

    While there's only one Sales Ops title on the business card, there are actually many different "jobs within the job." And it isn't easy to do the right jobs, at the right times, and in the right ways.

    View This Webinar

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar