Sales Operations Best Practices, Research Reports, Training Courses and Webinars

SellingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Building a Data-Driven Sales Operation

Transforming Your Sales Processes and Team Culture to Make Much Better Use of Data

Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. And infusing “science” into something that many have long-considered to be a kind of “art” is challenging to say the least. But you shouldn’t let the fact that it can’t happen overnight discourage you. With the right approach, you can transform your sales processes and culture in less time...and with less conflict...than you might imagine. In this on-demand webinar, you'll learn about:

  • Getting the right people in the right roles to enable a data-driven transformation without having to force it.
  • How to overcome the misconceptions about certain sales activities that can sometimes stand in the way.
  • How to avoid letting the absence or "dirtiness" of data become an excuse for relying on intuition and guesswork.
  • The top 10 strategies and tactics other teams have found to be effective for becoming more data-driven.

This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Gear Up for Growth

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

    View This Interview

  • Fostering Productive Collaboration

    In this recorded session, we discuss how to identify and influence the groups that contribute most to our sales performance and explore the 8 key ingredients for effective cross-functional collaboration.

    View This Webinar

  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

    View This Tutorial

  • Designing Sales Comp Plans That Actually Work

    For driving salesperson behavior, your sales comp plan is one of the most powerful tools at your disposal. But any incentive you offer can have disastrous unintended consequences. In this guide, learn about four pitfalls to avoid and ten things to consider when designing your comp plan.

    View This Guide