Building a Data-Driven Sales Operation
Transforming Your Sales Processes and Team Culture to Make Much Better Use of Data
Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. And infusing “science” into something that many have long-considered to be a kind of “art” is challenging to say the least. But you shouldn’t let the fact that it can’t happen overnight discourage you. With the right approach, you can transform your sales processes and culture in less time...and with less conflict...than you might imagine. In this on-demand webinar, you'll learn about:
- Getting the right people in the right roles to enable a data-driven transformation without having to force it.
- How to overcome the misconceptions about certain sales activities that can sometimes stand in the way.
- How to avoid letting the absence or "dirtiness" of data become an excuse for relying on intuition and guesswork.
- The top 10 strategies and tactics other teams have found to be effective for becoming more data-driven.
This webinar is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
View This Interview -
B2B eCommerce Channel Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
View This Webinar -
Can You Benefit from Better Deal Management?
Some companies close deals rapidly at the expense of margins and profit. Other companies protect margins and control discounting at the expense of cycle-time and close-rates. In this guide, you'll learn how leading companies are able to achieve the best of both worlds.
View This Guide -
Conducting Whitespace Analytics
What if there was a way to analyze all of your customers at once, identify the whitespace opportunities, and serve them up to the sales team on a platter? Learn the seven step process for doing just that.
View This Webinar

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this webinar as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges