Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• When conducting research interviews, how many should we try to conduct?
• What’s the difference between “hard” and “soft” value-drivers?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Once I understand the untapped potential in each account, what can I do with the information?
• What's the difference between sales enablement and sales effectiveness?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• What's the difference between lead generation and cultivation?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What if our top-selling salesperson is the worst at hitting target prices and margins?