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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • What's a "bounce-back" offer and when would I want to use one?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • What kinds of things should a Sales Ops group be focusing on?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Who should be responsible for cultivating leads?
  • What's the problem with using BANT for prospect qualification?
  • Is classroom training better than web-based training?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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