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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Any ideas for teaching our salespeople how to deal with Procurement?
  • How do I know if my value messages are really "strategic"?
  • Should Sales Ops Be Distributed or Centralized?
  • What's the difference between defection detection and customer retention?
  • Why are the early signs of customer defection so difficult to spot?
  • How do you make sure improvements stick and don't go back to normal?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • When conducting research interviews, how many should we try to conduct?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What's the difference between "explicit" and "latent" demand?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Building Sales Ops' Credibility with Sales

    Sales often views Sales Operations with skepticism and doubt. And as a result, they disregard our suggestions and ignore our recommendations. What can we do to get them to see us as a trusted partner and ally?

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  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

    View This Webinar

  • Predictive Sales Analytics

    Predictive sales analytics has proven to be a powerful tool for improving effectiveness and boosting results at-scale. In this on-demand webinar, we demystify the core concepts and applications in sales environments.

    View This Webinar

  • Enabling Intelligent Growth

    As the clouds of market uncertainty clear, there's often a massive push for revenue growth and market expansion.So how do we deliver on new growth imperatives while protecting long-term performance?

    View This Webinar