Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
• Our whitepapers aren't generating very many leads. Any suggestions?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between "explicit" and "latent" demand?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• What are the different types of sales training we need to be aware of?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the problem with using BANT for prospect qualification?