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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between a "defined" and "undefined" market?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How is marketing automation different from CRM or sales force automation?
  • What's a "bounce-back" offer and when would I want to use one?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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More Subscriber-Only Resources From Our Library

  • Delivering Data to Decision-Makers

    Providing sales data to executives and other decision-makers is a core responsibility for most Sales Ops teams. In this session, learn what leading teams are doing to make their efforts in this area far more effective.

    View This Webinar

  • Making Sense of Sales Technology

    It's hard to make sense of the various sales technologies that are available today. How are they different? Do the differences actually matter? What do we need? How do we choose?

    View This Webinar

  • Getting Sales to Sell on Value

    Most B2B sales organizations are talking a good game about value selling. But beyond the talk, are they taking the right steps to make value selling a reality? In this expert interview, Julie Thomas discusses what it really takes to sell on value and generate significant results.

    View This Interview

  • Making Change Happen

    How do you get an organization to move away from the status quo and actually embrace doing things differently? With the dynamics involved, effective change management requires a more strategic approach.

    View This Webinar