Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we see the customer spend that we aren't getting?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- What's the difference between sales enablement and sales effectiveness?
- What is a "Steady State" customer defection and how do I spot it?
- Once I understand the untapped potential in each account, what can I do with the information?
- Why shouldn't we just focus our attention on our largest customers?
- Why are the early signs of customer defection so difficult to spot?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What do close rates have to do with lead generation?
- What's the problem with using BANT for prospect qualification?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Inside a Sales Operations Group On a Mission
Scott Kolar, the VP of Sales Operations at LexisNexis Risk Solutions, gives us an inside look into how his team is structured, their priorities and responsibilities, and the significant contributions they've made to the company's performance.
View This Interview -
Building a Better Sales Pipeline
How do we develop a more efficient and more effective sales pipeline? And how do we drive improvement in a way that is more consistent, predictable, and scalable?
View This Webinar -
Creating More Powerful Sales Proposals
Delivering a proposal is often the final "yes/no" step that every other sales and marketing activity is leading up to. We spoke with Reuben Swartz about how to create sales proposals that win more business at higher margins.
View This Interview -
Being Fearless When Selling to Procurement
Even the most seasoned sales professionals can be fearful of procurement. In this recorded and transcribed interview with author Chris Provines, we take an inside look at the goals and tactics of today's purchasing people.
View This Interview
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Optimizing Sales Capabilities for the Modern Digital Landscape
