How to Stop Losing Sales to “No Decision”
Increase Your Addressable Market by Addressing the Root-Causes Behind Inaction and No-Decision Losses
For many companies, the biggest competitor they have to contend with is "no decision." In fact, various studies have shown that B2B companies can lose up to 40% of their forecasted deals to "no decision" and inaction on the part of the prospect. In this tutorial, you will learn about:
- Why following the conventional wisdom around handling "no decision" losses shrinks your overall potential.
- How addressing the real root-causes behind prospect inaction can create demand and competitive advantage.
- Four primary reasons and root-causes you need to understand to prevent deals from sticking and stalling.
- Strategies and tactics for effectively dealing the root-causes using a simple step-by-step, stage-gate process.
This tutorial is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Building a Better Bid Desk
Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.
View This Webinar -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Closing the Skills Gap in Sales Negotiations
In this Expert Interview, Jason Levinson discusses the latest methods and innovations in negotiation training for salespeople. Closing the negotiation skills gap is not a hard as you might think!
View This Interview

Why Subscribe?
When you join your peers and become a SellingBrew Playbook subscriber, you get immediate access to this tutorial as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial sales ops topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in sales who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific sales ops challenges