Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• Is classroom training better than web-based training?
• What's a "bounce-back" offer and when would I want to use one?
• What do close rates have to do with lead generation?
• Should we be able to command a price premium for every value-gap we identify?
• Should Sales Ops Be Distributed or Centralized?
• Who cares "how" we hit the numbers, as long as we hit them?
• What are the different buyer types we might be negotiating with?
• How is marketing automation different from CRM or sales force automation?