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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What’s wrong with "management by result"?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why is customer retention so much more important in B2B than in B2C?
  • What are the different buyer types we might be negotiating with?
  • Is classroom training better than web-based training?
  • What are some typical things that can hurt lead generation?
  • Can we use our existing sales funnel stages for optimization purposes?
  • How Should a Sales Ops Function Be Structured?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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