Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s wrong with "management by result"?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What are some typical things that can hurt lead generation?
- What should I do with the leads that sales people disqualify?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- What is a "Mix Shift" customer defection and how do I spot it?
- What's the difference between sales enablement and sales effectiveness?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What is a "Steady State" customer defection and how do I spot it?
- Any ideas for teaching our salespeople how to deal with Procurement?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Seven Signs Your Sales Strategy Stinks
How can you tell if your sales strategy is really going to be effective? This diagnostic provides a straightforward self-assessment to help you evaluate the quality of your sales strategy.
View This Diagnostic
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The Golden Rules of Sales Ops
Exploring the Unspoken Rules and Principles That Are Unique To Sales Ops
