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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What do close rates have to do with lead generation?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Can modeling account potential help me with forecasting?
  • How can we see the customer spend that we aren't getting?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Is classroom training better than web-based training?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What's the difference between a "defined" and "undefined" market?

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