Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do you make sure improvements stick and don't go back to normal?
• How is marketing automation different from CRM or sales force automation?
• If we spot a potential customer defection early enough, can we turn it around?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• What are the different types of sales training we need to be aware of?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What's the difference between defection detection and customer retention?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Won't sales managers know which skills need shoring up amongst their reports?