Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What’s wrong with "management by result"?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How Should a Sales Ops Function Be Structured?
- Why would a B2B customer defect if they are saying they're satisfied?
- My company seems to love platitudes. How do I get others to focus on real messages?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- When conducting research interviews, how many should we try to conduct?
- How do you make sure improvements stick and don't go back to normal?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- What's the difference between lead generation and cultivation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Crafting Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that highlight your differential value.
View This Tutorial -
Seven Building Blocks of Sales Effectiveness
In sales, it can be challenging to know where to focus your attention and resources. This guide provides a framework of the seven areas where improvements have the most impact on close rates, cycle times, deal sizes, and margins.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
The Sales Ops Guide to Enabling Sales Managers
Sales managers are critical points of leverage and enablement. In this on-demand webinar, learn a variety of strategies and tactics that others have used to influence sales managers and drive performance improvements at-scale.
View This Webinar
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
