Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we see the customer spend that we aren't getting?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• Once I understand the untapped potential in each account, what can I do with the information?
• Why would a B2B customer defect if they are saying they're satisfied?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What's the difference between "explicit" and "latent" demand?
• What's the difference between sales enablement and sales effectiveness?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• If we hire experienced reps, shouldn't they already know what to do?