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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • What do close rates have to do with lead generation?
  • How can we see the customer spend that we aren't getting?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • How is marketing automation different from CRM or sales force automation?
  • What are some typical things that can hurt lead generation?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What should I do with the leads that sales people disqualify?

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