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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What kinds of things should a Sales Ops group be focusing on?
  • What's the difference between a "defined" and "undefined" market?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Where Should Sales Ops Report To, or Up Through?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • If we spot a potential customer defection early enough, can we turn it around?

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