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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What should I do with the leads that sales people disqualify?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • How can pricing and discounting affect lead generation?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • What's the problem with using BANT for prospect qualification?
  • Should I give my salespeople a specific price, or is a range OK?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What's the difference between sales enablement and sales effectiveness?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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