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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between defection detection and customer retention?
  • What's the difference between sales enablement and sales effectiveness?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should I give my salespeople a specific price, or is a range OK?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What’s the difference between “hard” and “soft” value-drivers?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What is a "Mix Shift" customer defection and how do I spot it?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Avoiding Five Margin-Killing MarCom Mistakes

    Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.

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  • Preventing Bad Deals Before They Happen

    After-the-fact corrective actions will do little to prevent the bad deals from happening again. Stop treating the symptoms. This diagnostic shows how to identify and correct the underlying root-causes of problems and issues.

    View This Diagnostic

  • Enabling Remote Sales At Scale

    Ready or not, the remote/virtual mode of interacting with customers and prospects is here to stay. So, how do you equip your team with the right tools, skills, and practices to be most effective?

    View This Webinar

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar