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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • To be most effective, which major growth drivers should we be focusing on?
  • How would we modify our systems to incorporate our sales training?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What kinds of things should a Sales Ops group be focusing on?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • Should we be able to command a price premium for every value-gap we identify?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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