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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we get organizational support for tightening up our targeting criteria?
  • Where Should Sales Ops Report To, or Up Through?
  • Why don't great salespeople make great sales managers?
  • What's the difference between sales enablement and sales effectiveness?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Why shouldn't we just focus our attention on our largest customers?
  • What's a good cost-per-lead? Are there any benchmarks?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do you make sure improvements stick and don't go back to normal?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Rethinking Sales Coverage

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  • The Fundamentals of Effective Sales Analysis

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  • Tweaking Your Sales Strategy to Improve Margins

    A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.

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