Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- My company seems to love platitudes. How do I get others to focus on real messages?
- How do you make sure improvements stick and don't go back to normal?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- Should I share the results of our marketing research with the sales team?
- What's the difference between sales enablement and sales effectiveness?
- How is marketing automation different from CRM or sales force automation?
- How do we know what tweaks to make in the various stages of our funnel?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- If we spot a potential customer defection early enough, can we turn it around?
- When conducting research interviews, how many should we try to conduct?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
-
Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
A Better Mindset for Driving Customer Success
In this timely conversation, Sean Ryan of Alexander Group discusses how leading companies are driving significant improvements by adopting a broader and more holistic approach to customer success.
View This Interview -
5 Ways Sales Can Stop Losing the Pricing Game
Discounts can seem like a small price to pay to capture revenue. But for many, giving in to pricing pressure is having disastrous impacts on profitability. In this on-demand webinar, learn five strategies leading teams are using to win more revenue...without crushing their margins.
View This Webinar -
Making Sense of AI for Sales Operations
There's no doubt that artificial intelligence will transform nearly every aspect of sales and revenue operations. How do we cut through the hype and harness AI to generate improved sales results and business outcomes?
View This Webinar
Come Join Our Next Webinar
Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
