Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the problem with using BANT for prospect qualification?
- To be most effective, which major growth drivers should we be focusing on?
- Once I understand the untapped potential in each account, what can I do with the information?
- Where Should Sales Ops Report To, or Up Through?
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
- By tightening-up our targeting criteria, aren't we shrinking our sales potential?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- How is marketing automation different from CRM or sales force automation?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Exposing the Secrets of Sales Negotiation
How do you protect yourself when your sellers are so outmatched in negotiations? How do you keep them from falling for every trick in the book? And what does your Sales Ops team need to know to provide another layer of protection?
View This Webinar -
Sales Ops Productivity Boosters
Under the current clouds of economic uncertainty, most teams are being asked to do even more with even less. So how do you make the most of what you've got?
View This Webinar -
Reducing Friction Between Sales & Marketing
Some amount of "friction" between Sales and Marketing is expected. Too much, however, is counter-productive. In this on-demand session, we discuss dozens of ways to address seven root-causes of friction and conflict between the Sales and Marketing functions.
View This Webinar
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
