SellingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the different buyer types we might be negotiating with?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • To be most effective, which major growth drivers should we be focusing on?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the problem with using BANT for prospect qualification?
  • Why are the early signs of customer defection so difficult to spot?
  • Can modeling account potential help me with forecasting?
  • My company seems to love platitudes. How do I get others to focus on real messages?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide
  • Trade Secrets of Effective Lead Generation

    There are common pitfalls many companies run into with their lead generation programs. This interview with Dan McDade, the author of The Truth About Leads, exposes why B2B lead generation is broken and what you can do to fix it.

    View This Interview
  • Sales Process Improvement

    In this session, we share how to identify bottlenecks, develop procedures, and prioritize improvements. And, we discuss how to leverage technology to streamline and scale your sales processes.

    View This Webinar
  • Four Ways to Get More Out of Sales Analytics

    Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.

    View This Guide