Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can we see the customer spend that we aren't getting?
- Why are the early signs of customer defection so difficult to spot?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- How is marketing automation different from CRM or sales force automation?
- Should I give my salespeople a specific price, or is a range OK?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- How Should a Sales Ops Function Be Structured?
- Why should we care about what's happening in the lead generation process?
- What's a "bounce-back" offer and when would I want to use one?
- How are B2B sales operations using predictive analytics?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
Seven Signs Your Sales Team Needs Better Guidance
How do you know whether or not the data-driven guidance you're providing to your sales team is as good as it could be...and as good as it really needs to be? In this diagnostic, learn about seven tell-tale signs that your guidance may not be up to par.
View This Diagnostic -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study -
Fooling Yourself About Customer Retention
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses their latest research and reveals a number of effective strategies for maintaining strong customer relationships and retaining your most valuable accounts.
View This Interview
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