Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What are the main reasons sales training doesn't stick over time?
  • To be most effective, which major growth drivers should we be focusing on?
  • What's the problem with using BANT for prospect qualification?
  • How do we know what tweaks to make in the various stages of our funnel?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is a "Steady State" customer defection and how do I spot it?
  • Should Sales Ops Be Distributed or Centralized?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Beyond Reporting with Sales & Pipeline Analysis

    To actually improve overall sales performance in a big way, reporting alone simply WILL NOT get you there. This recorded training session shows you how to make the transition from reporting to true sales and pipeline analysis that can drive improved sales performance at-scale.

    View This Webinar

  • Generating More Sales from Existing Customers

    Many B2B companies struggle to identify untapped sales opportunities and maximize revenue from the customers they've already acquired. In this four-part recorded training session, learn what leading sales operations are doing differently to grow share-of-wallet with existing customers.

    View This Webinar

  • Accelerating Sales Cycles

    Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.

    View This Webinar