Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is classroom training better than web-based training?
• When conducting research interviews, how many should we try to conduct?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's the difference between lead generation and cultivation?
• Where Should Sales Ops Report To, or Up Through?
• If we hire experienced reps, shouldn't they already know what to do?
• What's a "bounce-back" offer and when would I want to use one?
• What is a "Mix Shift" customer defection and how do I spot it?
• Why would a B2B customer defect if they are saying they're satisfied?