Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• What should I do with the leads that sales people disqualify?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What’s the difference between “hard” and “soft” value-drivers?
• Won't sales managers know which skills need shoring up amongst their reports?