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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What are the different buyer types we might be negotiating with?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • What are the main reasons sales training doesn't stick over time?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • What's the difference between lead generation and cultivation?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • How do we get organizational support for tightening up our targeting criteria?
  • Aren't people usually the root-causes behind most sales and marketing problems?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

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  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

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  • How to Gear Up for Growth

    In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.

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  • Designing Effective CRM Dashboards for B2B Sales

    How do you make your CRM dashboards an effective tool your salespeople will utilize long after the "shininess" has worn off? This Express Guide details ten strategies and tactics we’ve gleaned through our research with leading B2B sales operations and sales experts.

    View This Guide