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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the difference between "explicit" and "latent" demand?
  • What’s wrong with "management by result"?
  • How do you make sure improvements stick and don't go back to normal?
  • What kinds of things should a Sales Ops group be focusing on?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Are most strategic, "next level" Sales Operations groups found in large companies?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide
  • Assessing Core Sales Skills in the Hiring Process

    Relying on first-impressions, intuition, and gut-feel is just too risky when hiring salespeople today. This guide explores new options for infusing more objectivity and science into the process of finding good salespeople.

    View This Guide
  • How to Optimize Your Sales Funnel

    With so many different variables involved, improving sales performance across the board and at-scale can seem like a daunting task. But with a different perspective on your sales funnel, you can generate huge improvements much more easily and with far less risk.

    View This Webinar
  • Maximizing Customer Lifetime Value

    Customer Lifetime Value (CLV) has become an important metric to investors, boards of directors, and managements. So what do Sales Ops practitioners really need to understand about CLV and how to maximize it?

    View This Webinar