Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What kinds of things should a Sales Ops group be focusing on?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What’s the difference between “hard” and “soft” value-drivers?
- Should Sales Ops and Marketing Ops be combined? Is this common?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should we be able to command a price premium for every value-gap we identify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Won't sales managers know which skills need shoring up amongst their reports?
- How can pricing and discounting affect lead generation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Selling Value More Confidently in Seven Steps
Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.
View This Tutorial -
Three Buyers That Don't Buy On Price
If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.
View This Diagnostic -
Step-by-Step Marketing Research for Strategic Selling
In this step-by-step tutorial, learn how to conduct marketing research---the only reliable way to gain the meaningful and actionable insights you need for effective strategic selling.
View This Tutorial -
Targeting Your Most Profitable Prospects
In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.
View This Tutorial
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