Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• What's a "bounce-back" offer and when would I want to use one?
• If we hire experienced reps, shouldn't they already know what to do?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we be able to command a price premium for every value-gap we identify?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do we get organizational support for tightening up our targeting criteria?