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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Who should be responsible for cultivating leads?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Shouldn't product training count as sales training?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Selling Value More Confidently in Seven Steps

    Salespeople need to be confident in themselves and in the value of the offerings they’re representing. This tutorial helps you give your sales team the confidence they need to sell effectively while maximizing revenue and margin.

    View This Tutorial

  • Three Buyers That Don't Buy On Price

    If you lower your price, will you have a better chance of winning? Learn how to identify the buyers where additional discounts don't matter...and those that are secretly willing to pay more.

    View This Diagnostic

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool

  • Diagnosing Sales Problems

    Failing to identify the true root causes of sales performance problems often leads to a frustrating game of Whack-A-Mole. In this on-demand training webinar, learn how to identify and correct the real root causes behind sales performance issues.

    View This Webinar