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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Once I understand the untapped potential in each account, what can I do with the information?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What's the problem with using BANT for prospect qualification?
  • How are B2B sales operations using predictive analytics?
  • Why should we care about what's happening in the lead generation process?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

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