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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What is a "Steady State" customer defection and how do I spot it?
  • Can we use our existing sales funnel stages for optimization purposes?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • If we hire experienced reps, shouldn't they already know what to do?
  • Shouldn't product training count as sales training?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why should we care about what's happening in the lead generation process?
  • How is marketing automation different from CRM or sales force automation?
  • What's a "bounce-back" offer and when would I want to use one?
  • How do we get organizational support for tightening up our targeting criteria?

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