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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's the difference between defection detection and customer retention?
  • How Should a Sales Ops Function Be Structured?
  • Can we use our existing sales funnel stages for optimization purposes?
  • To be most effective, which major growth drivers should we be focusing on?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How can we see the customer spend that we aren't getting?
  • What's the difference between a "defined" and "undefined" market?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?

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