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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What's the difference between a "defined" and "undefined" market?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • Who should be responsible for cultivating leads?
  • Any ideas for teaching our salespeople how to deal with Procurement?
  • What kinds of things should a Sales Ops group be focusing on?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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