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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between "explicit" and "latent" demand?
  • What's the difference between lead generation and cultivation?
  • Why is customer retention so much more important in B2B than in B2C?
  • Why don't great salespeople make great sales managers?
  • To be most effective, which major growth drivers should we be focusing on?
  • What kinds of things should a Sales Ops group be focusing on?
  • What's a "bounce-back" offer and when would I want to use one?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How do we get organizational support for tightening up our targeting criteria?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?

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