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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How Should a Sales Ops Function Be Structured?
  • Should Sales Ops Be Distributed or Centralized?
  • Should I share the results of our marketing research with the sales team?
  • What should I do with the leads that sales people disqualify?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What do close rates have to do with lead generation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Can modeling account potential help me with forecasting?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • How to Deal With Churn

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  • Anticipating Competitors' Sales Moves

    Your competitors' sales actions (and reactions) add even more complexity to a sales operation. So what can you do to better anticipate competitive moves and prevent them from spoiling your selling efforts?

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  • How to Develop Real Competitive "Kill Sheets"

    Competitive kill sheets are a great tool to help salespeople in the field. But most so-called kill sheets are nothing more than glorified competitive profiles. In this concise tutorial, learn how to develop real, strategic competitive kill sheets that highlight and reinforce the competitive differences that actually matter to prospects.

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