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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a typical ratio of Sales Ops headcount to Sales headcount?
  • What should I do with the leads that sales people disqualify?
  • What are the different types of sales training we need to be aware of?
  • When conducting research interviews, how many should we try to conduct?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • How do you make sure improvements stick and don't go back to normal?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • What's the difference between "explicit" and "latent" demand?
  • Can we use our existing sales funnel stages for optimization purposes?

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