Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What's the difference between "explicit" and "latent" demand?
- What's the difference between lead generation and cultivation?
- Why is customer retention so much more important in B2B than in B2C?
- Why don't great salespeople make great sales managers?
- To be most effective, which major growth drivers should we be focusing on?
- What kinds of things should a Sales Ops group be focusing on?
- What's a "bounce-back" offer and when would I want to use one?
- How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
- How do we get organizational support for tightening up our targeting criteria?
- Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Successful Sales Ops Pilot Programs
How do you get your company to accept new sales tools and approaches, while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.
View This Webinar -
Driving Strategic Decisions with Sales Analytics
In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.
View This Guide -
More Effective Onboarding
Every sales operation wants to get new reps productive faster. But making that a reality can be a challenge. In this session, we share key insights and principles for making onboarding more efficient and effective.
View This Webinar -
The Multiple Dimensions of Value Chart
Use this chart of potential value-drivers along multiple dimensions to aid your initial brainstorming around how your offerings deliver value to your customers.
View This Tool
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Dynamic Sales Forecasting
Leveraging Data and Technology to Enable More Accurate and Timely Sales Forecasts
