Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
• What’s the difference between “hard” and “soft” value-drivers?
• Why is customer retention so much more important in B2B than in B2C?
• Once I understand the untapped potential in each account, what can I do with the information?
• Are marketing automation tools really all that? What can and can't they do, really?
• What are the different types of sales training we need to be aware of?
• What is a "Mix Shift" customer defection and how do I spot it?
• Should I give my salespeople a specific price, or is a range OK?
• How would we modify our systems to incorporate our sales training?
• How Should a Sales Ops Function Be Structured?