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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why don't great salespeople make great sales managers?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • How can pricing and discounting affect lead generation?
  • How do we get organizational support for tightening up our targeting criteria?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What’s wrong with "management by result"?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • How are B2B sales operations using predictive analytics?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • Closing the Gap on Growing Existing Customers

    Our research into leading sales operations shows that for most B2B companies, selling more to their current customers is a top priority. However, this research also exposes a mission-critical capability that most B2B sales operations are admittedly lacking.

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  • Accelerating Sales Cycles

    Sales cycle times have major implications for cash flows, productivity, and returns on sales. In this session, learn proven "big bang" strategies and tactics for slashing time-to-close across your sales operation.

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  • Closing Costly Revenue Leaks

    In this recorded webinar session, we explore common revenue leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

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