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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • What's a "bounce-back" offer and when would I want to use one?
  • How are B2B sales operations using predictive analytics?
  • How would we modify our systems to incorporate our sales training?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What is a "Steady State" customer defection and how do I spot it?
  • What’s wrong with "management by result"?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What are the different buyer types we might be negotiating with?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

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