Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
- How would we modify our systems to incorporate our sales training?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- How do I know if my value messages are really "strategic"?
- Our research interviews were really informative. Do we really need to conduct a broader research survey now?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- When doing competitive analysis, where else can we look to uncover our competitors' priorities?
- What are the different buyer types we might be negotiating with?
- What's the difference between lead generation and cultivation?
- Won't sales managers know which skills need shoring up amongst their reports?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Shift Your Customer Mix to Improve Performance
In this video session, learn how to go about shifting the mix of customers you sell to on a regular basis to improve revenues, margins, close rates, and repeat sales…all at the same time
View This Guide -
Are They a Price Buyer or a Poker Player?
In this expert interview with Nelson Hyde of Holden Advisors, you will learn how to tell the difference between true price buyers and buyers who are bluffing.
View This Interview -
The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
View This Webinar -
Tweaking Your Sales Strategy to Improve Margins
A well thought-out strategy can reduce pricing pressure and increase deal velocity. Learn how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide
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The Sales Ops Blueprint
A Best Practices Guide To Getting Started...Or Starting Over
