Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any ideas for teaching our salespeople how to deal with Procurement?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What’s the difference between “hard” and “soft” value-drivers?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why don't great salespeople make great sales managers?
• My company seems to love platitudes. How do I get others to focus on real messages?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• To be most effective, which major growth drivers should we be focusing on?
• What's a good cost-per-lead? Are there any benchmarks?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?