Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
• Can modeling account potential help me with forecasting?
• What's a good cost-per-lead? Are there any benchmarks?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What's the problem with using BANT for prospect qualification?
• When conducting research interviews, how many should we try to conduct?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can I tell if a customer is defecting early enough to do something about it?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?