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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • What are the different buyer types we might be negotiating with?
  • What's the difference between sales enablement and sales effectiveness?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • If we spot a potential customer defection early enough, can we turn it around?
  • Why should we care about what's happening in the lead generation process?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • How do we get organizational support for tightening up our targeting criteria?
  • Why would a B2B customer defect if they are saying they're satisfied?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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