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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Our whitepapers aren't generating very many leads. Any suggestions?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • What should I do with the leads that sales people disqualify?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • How are B2B sales operations using predictive analytics?
  • How is marketing automation different from CRM or sales force automation?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?

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