Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- Who should be responsible for cultivating leads?
- What are the primary components of an effective sales strategy?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What do close rates have to do with lead generation?
- What's the difference between "explicit" and "latent" demand?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- If we hire experienced reps, shouldn't they already know what to do?
- To be most effective, which major growth drivers should we be focusing on?
- How Should a Sales Ops Function Be Structured?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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17 Insights That Improve Close-Rates & Margins
The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.
View This Guide -
How to Avoid Guesswork in Value-Based Selling
Scratch the surface of many value-based initiatives today and you’ll find a whole lot of guesswork. In this tutorial, learn the two step process for making your value-based efforts more accurate and effective.
View This Tutorial -
Seven Steps to Identify and Capture Your Value
With dozens of different methodologies, it's easy to get sidetracked by all of the complexity of value-based selling and pricing. But it's the fundamentals that matter. This video guide gives you what you need to know in seven simple steps.
View This Guide -
How to Gear Up for Growth
In this informative interview, sales effectiveness expert Michael Perla discusses a number of crucial strategic considerations that are often overlooked by sales operations in their tactical pursuit of growth.
View This Interview
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Earning Sales Ops a Seat At the Table
Elevating the Role of Sales Ops To the Highest Levels of Corporate Decision-Making
