Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• How can I tell if a customer is defecting early enough to do something about it?
• What's the difference between "explicit" and "latent" demand?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can we see the customer spend that we aren't getting?
• How would we modify our systems to incorporate our sales training?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Shouldn't product training count as sales training?
• What are the different buyer types we might be negotiating with?