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Leading Edge Account and Territory Planning

Strategies and Tactics for Creating Realistic and Growth-Oriented Sales Plans

For many B2B companies, account and territory planning is often perceived as not much more than tactical busywork. But some leading edge sales operations are taking a radically different and more effective approach. In this on-demand training session, you'll learn:

  • What our SalesPulse research says about the state of account and territory planning in B2B.
  • Why it’s critically important to have account plans for every customer in your book-of-business.
  • How to use data analysis to uncover growth opportunities and create plans for capturing them.
  • How these innovative approaches are transforming day-to-day sales operations for the better.

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    For decades, teams have approached territory design and coverage planning in largely the same way. But current market conditions are forcing everyone to question the status quo and explore new possibilities,

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