Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't we just focus our attention on our largest customers?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Shouldn't product training count as sales training?
• What are the main reasons sales training doesn't stick over time?
• What are the different buyer types we might be negotiating with?
• Are marketing automation tools really all that? What can and can't they do, really?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Should I share the results of our marketing research with the sales team?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?