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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • How do you make sure improvements stick and don't go back to normal?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • Where Should Sales Ops Report To, or Up Through?
  • How can we see the customer spend that we aren't getting?
  • How do we know what tweaks to make in the various stages of our funnel?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why are the early signs of customer defection so difficult to spot?

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