Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we be able to command a price premium for every value-gap we identify?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What is a "Steady State" customer defection and how do I spot it?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• How can pricing and discounting affect lead generation?
• Can modeling account potential help me with forecasting?
• What's the difference between lead generation and cultivation?