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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Shouldn't product training count as sales training?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How can pricing and discounting affect lead generation?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Should I share the results of our marketing research with the sales team?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are the different buyer types we might be negotiating with?

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