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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When conducting research interviews, how many should we try to conduct?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How do I know if my value messages are really "strategic"?
  • What are the primary components of an effective sales strategy?
  • How are B2B sales operations using predictive analytics?
  • What's the problem with using BANT for prospect qualification?
  • How do you make sure improvements stick and don't go back to normal?
  • What's a good cost-per-lead? Are there any benchmarks?
  • Should I give my salespeople a specific price, or is a range OK?
  • What are some typical things that can hurt lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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  • How to Gear Up for Growth

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  • Digging for Gold by Analyzing Wins and Losses

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