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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why shouldn't we just focus our attention on our largest customers?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • How is marketing automation different from CRM or sales force automation?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are the primary components of an effective sales strategy?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Is classroom training better than web-based training?
  • Our whitepapers aren't generating very many leads. Any suggestions?
  • What if our competitors are outperforming us on every value-driver that really matters?

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  • Answering Three Questions to Enable Change

    Driving change in a sales organization can be a struggle and a challenge--and failure is all too common. In this tutorial, learn a more effective approach for championing new solutions in sales environments.

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  • How to Retain Your Key Customers

    When you lose business from existing accounts, the sales team must acquire even more new business to compensate. In this on-demand training session, learn about seven innovative strategies leading sales operations are using to minimize revenue attrition and customer defection.

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