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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Who cares "how" we hit the numbers, as long as we hit them?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can pricing and discounting affect lead generation?
  • What are the primary components of an effective sales strategy?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • Should Sales Ops Be Distributed or Centralized?
  • Should I give my salespeople a specific price, or is a range OK?
  • Won't sales managers know which skills need shoring up amongst their reports?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this interview with Paul Hunt, he exposes the real problems behind rampant discounting in the field.

    View This Interview

  • The Anatomy of a Successful B2B Sales Analyst

    What key competencies are most important for a sales analyst to have? This guide covers SellingBrew's research into the 21 most important attributes, skills, and capabilities for sales analysts to develop or possess.

    View This Research

  • How to Optimize Your Sales Funnel in Five Steps

    When you’re trying to optimize your sales funnel, it can be a bit difficult to know where to focus and how to get started. In this step-by-step tutorial, you'll learn a straightforward process for improving sales results with relatively simple and easy-to-execute "tweaks".

    View This Tutorial