Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do we get organizational support for tightening up our targeting criteria?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What's a good cost-per-lead? Are there any benchmarks?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• Why is customer retention so much more important in B2B than in B2C?
• What’s the difference between “hard” and “soft” value-drivers?
• What's the difference between defection detection and customer retention?
• Are marketing automation tools really all that? What can and can't they do, really?
• Once I understand the untapped potential in each account, what can I do with the information?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?