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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • What’s wrong with "management by result"?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How Should a Sales Ops Function Be Structured?
  • Why is customer retention so much more important in B2B than in B2C?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?
  • When conducting research interviews, how many should we try to conduct?
  • What's the problem with using BANT for prospect qualification?

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More Subscriber-Only Resources From Our Library

  • Innovating to Maximize Sales Productivity

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  • Developing a Winning Sales Ops Roadmap

    For transforming Sales Ops, good intentions aren't enough. You need a plan. In this on-demand webinar, learn about creating an effective roadmap for making Sales Ops a more strategic function.

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  • The Marketing Research Analysis Guide

    The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.

    View This Tool
  • Taking Your Sales Operation to the Next Level

    It's common for sales operations to get mired in tactical sales support and administrative activities. This four-part recorded training session reveals the steps leading sales operations teams are taking to transform themselves into a much more proactive and strategic business function.

    View This Webinar