Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What are some typical things that can hurt lead generation?
- Are marketing automation tools really all that? What can and can't they do, really?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
- What’s wrong with "management by result"?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- What is a "Mix Shift" customer defection and how do I spot it?
- Our whitepapers aren't generating very many leads. Any suggestions?
- We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
- What kinds of things should a Sales Ops group be focusing on?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Developing Prescriptive Account Plans
Learn a powerful 7-step process for growing sales from your existing customers. See how to identify exactly where growth opportunities are and create the account plans that will capture them.
View This Tutorial -
Four Ways to Get More Out of Sales Analytics
Contrary to the hype, analytical toolsets don’t provide significant benefits right out-of-the-box. This video guide reveals powerful strategies for producing more meaningful results from your sales analytics efforts and investments.
View This Guide -
The Ugly Truth About Lead Generation ROI
Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.
View This Case Study
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