Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- When conducting research interviews, how many should we try to conduct?
- How is marketing automation different from CRM or sales force automation?
- Who cares "how" we hit the numbers, as long as we hit them?
- Our whitepapers aren't generating very many leads. Any suggestions?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- How do I know if my value messages are really "strategic"?
- How can I tell if a customer is defecting early enough to do something about it?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- Why shouldn't we just focus our attention on our largest customers?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Five Margin-Killing MarCom Mistakes
Your marketing materials are often the first things prospect see. Learn how to identify and avoid five marketing communication mistakes that can damage your value before the sales rep even get a chance.
View This Guide -
Effective Sales Enablement
The concept of "sales enablement" can be somewhat confusing. While there are different definitions, our research has identified a number of core themes and best practices that spell success.
View This Webinar -
The Right Way to Manage and Enable Change
How do you encourage, enable, and manage organizational change when the deck is stacked against you? In this in-depth interview, Scott McAllister and Suraj Mohandas share the quantifiable benefits of effective change management and expose the essential steps that are required to get it right.
View This Interview -
The One-Two Punch for Stickier Accounts
In this Expert Interview, Rick Reynolds, the CEO of AskForensics, discusses a straightforward, research-based program for improving customer retention and account health.
View This Interview
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Building AI-Enabled Sales Operations
How to Stop the Dabbling and Produce More Meaningful Business Impacts
