Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should I share the results of our marketing research with the sales team?
• What's a typical ratio of Sales Ops headcount to Sales headcount?
• How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What’s wrong with "management by result"?
• Once I understand the untapped potential in each account, what can I do with the information?
• What's the difference between defection detection and customer retention?
• Should I give my salespeople a specific price, or is a range OK?
• Why are the early signs of customer defection so difficult to spot?