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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s wrong with "management by result"?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • How do we get organizational support for tightening up our targeting criteria?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • What's the problem with using BANT for prospect qualification?
  • Where Should Sales Ops Report To, or Up Through?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can I tell if a customer is defecting early enough to do something about it?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Assessing Core Sales Skills in the Hiring Process

    Relying on first-impressions, intuition, and gut-feel is just too risky when hiring salespeople today. This guide explores new options for infusing more objectivity and science into the process of finding good salespeople.

    View This Guide

  • The Ugly Truth About Lead Generation ROI

    Very often in business, the truth behind problems runs counter to what the people in charge actually believe. This entertaining case study reveals the true root-causes behind one company's "failing" lead generation programs.

    View This Case Study

  • Onboarding New Sales Reps for Success

    Bringing a new sales rep onto your team can be a very expensive and risky proposition. And many common onboarding strategies can make things worse instead of better. This guide exposes 10 best practices our research team has found to be most effective.

    View This Guide