Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can modeling account potential help me with forecasting?
• Are marketing automation tools really all that? What can and can't they do, really?
• Aren't people usually the root-causes behind most sales and marketing problems?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Why are the early signs of customer defection so difficult to spot?
• We track close-rates by sales rep, but they always brush-off the massive variances as being "mix related". Any suggestions?
• How can pricing and discounting affect lead generation?
• What's a good cost-per-lead? Are there any benchmarks?
• Is classroom training better than web-based training?
• How do we get organizational support for tightening up our targeting criteria?