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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Aren't people usually the root-causes behind most sales and marketing problems?
  • Can we use our existing sales funnel stages for optimization purposes?
  • What do close rates have to do with lead generation?
  • How do we identify all the elements that go into the cost of a fully loaded sales headcount and determine what their sales yield needs to be?
  • What are some typical things that can hurt lead generation?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • What kinds of things should a Sales Ops group be focusing on?
  • What is a "Mix Shift" customer defection and how do I spot it?
  • Why are the early signs of customer defection so difficult to spot?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

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  • Building the Right Sales Ops Habits

    What makes someone a Sales Operations professional? Our research has found that it's a powerful combination of behaviors and practices...habits that can be learned and developed by anyone, over time.

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  • Inside the New Science of Sales

    Leading teams are using data-science to great effect. But all the esoteric talk and technical jargon can be very confusing. In this session, we boil down the core concepts and processes that matter most.

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  • Tales from the Trenches in Sales Ops

    Driving sales effectiveness and efficiency at-scale can be messy. In this on-demand webinar, glean insights from seven cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar