Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
• What if the root-causes are in an area that I don't have a lot of lot influence over?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• Aren't people usually the root-causes behind most sales and marketing problems?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• When conducting research interviews, how many should we try to conduct?
• How do we know what tweaks to make in the various stages of our funnel?