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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's the difference between a "defined" and "undefined" market?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Should we be able to command a price premium for every value-gap we identify?
  • How would we modify our systems to incorporate our sales training?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Who should be responsible for cultivating leads?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • How to Fight a Price War

    In this on-demand webinar, learn strategies and tactics for preventing a price war, handling "dumb" competitors, de-escalating and avoiding provocative situations, and winning without actually fighting.

    View This Webinar

  • Driving Strategic Decisions with Sales Analytics

    In this guide, you'll learn how to look at sales performance in a different way, use sales analytics to answer much more powerful questions; and identify your company's real strategic "sweet spot" in the marketplace.

    View This Guide

  • How to Improve Internal Deal Negotiations

    The most costly deal negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better deal outcomes with others inside your company.

    View This Guide