Sales Operations Best Practices, Research Reports, Training Courses and Webinars

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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's the difference between lead generation and cultivation?
  • What are some typical things that can hurt lead generation?
  • When conducting research interviews, how many should we try to conduct?
  • If we spot a potential customer defection early enough, can we turn it around?
  • The prospect-targeting attributes we’ve identified are more like attitudes than attributes. Is that a problem?
  • Why should we care about what's happening in the lead generation process?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • What are the different types of sales training we need to be aware of?
  • Are most strategic, "next level" Sales Operations groups found in large companies?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • Exceptional Sales Ops Teams

    Sales Ops is still evolving and there are no long-standing rules for how everything should work. But there's a lot to learn from teams with a track record of success. In this on-demand webinar, we explore the common traits and mindsets of successful Sales Operations groups.

    View This Webinar

  • Working With "Bad" Sales Data

    In most businesses, there are so many moving parts that working with perfect data just isn't very realistic. In this session, learn a strategic approach to making meaningful progress with inaccurate and incomplete datasets.

    View This Webinar

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar