Get the Answers You Need
Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Shouldn't product training count as sales training?
- What's the problem with using BANT for prospect qualification?
- How do we get organizational support for tightening up our targeting criteria?
- What's the difference between a "defined" and "undefined" market?
- What are some typical things that can hurt lead generation?
- If we have people with lots of experience in the industry, do we really need to conduct marketing research?
- Can we use our existing sales funnel stages for optimization purposes?
- Should I give my salespeople a specific price, or is a range OK?
- If we spot a potential customer defection early enough, can we turn it around?
- How is marketing automation different from CRM or sales force automation?
This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.
View This Guide -
The Fundamentals of Effective Pricing for Sales Operations
Most Sales Ops teams are unable to contribute to pricing and discounting in a meaningful way because they lack pricing knowledge. In this on-demand webinar, we cover the fundamental pricing concepts that Sales Ops teams need to understand.
View This Webinar -
How to Quote Big Deals
In this session, learn how leading teams are putting their best foot forward on big deals price-wise , while ensuring profitability, mitigating risk, and avoiding future regret and finger-pointing.
View This Webinar -
The Marketing Research Analysis Guide
The Marketing Research Analysis Guide will help you interrogate your marketing research findings to gain strategic insights and identify opportunities for truly meaningful action.
View This Tool
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Managing Risk in Sales Ops
How to Be More Proactive About Mitigating Real and Perceived GTM Risks
