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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • By tightening-up our targeting criteria, aren't we shrinking our sales potential?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • How do you make sure improvements stick and don't go back to normal?
  • What are some typical things that can hurt lead generation?
  • What's the difference between sales enablement and sales effectiveness?
  • What are the main reasons sales training doesn't stick over time?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • What are the different buyer types we might be negotiating with?
  • How can pricing and discounting affect lead generation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    In most B2B markets, your ability to stave-off defections and retain good customers is critical. This video guide explains how to identify the early signs of three costly types of customer defection and how to take action before it's too late.

    View This Guide

  • A Better Approach to Incentivizing Sales Behaviors

    In this expert interview with Giles House of CallidusCloud, we discuss how companies are moving beyond simply managing their incentive plans more efficiently and are now seeking to use their data to design compensation plans that are significantly more effective.

    View This Interview

  • Developing Effective Sales Dashboards

    How do you develop performance-enhancing dashboards that salespeople will actually want to use long after the novelty has worn off? In this on-demand webinar, learn 15 strategies, tactics, and tips others have found effective.

    View This Webinar

  • 17 Insights That Improve Close-Rates & Margins

    The more your team knows about how your prospects perceive the marketplace, the better the chances are for success. This guide provides the key prospect insights that can improve close-rates, margins, and long-term customer values.

    View This Guide