Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How do I know if my value messages are really "strategic"?
• How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
• Should we be able to command a price premium for every value-gap we identify?
• How is marketing automation different from CRM or sales force automation?
• Won't sales managers know which skills need shoring up amongst their reports?
• Should I give my salespeople a specific price, or is a range OK?
• By tightening-up our targeting criteria, aren't we shrinking our sales potential?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How do you make sure improvements stick and don't go back to normal?