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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Once I understand the untapped potential in each account, what can I do with the information?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • How are B2B sales operations using predictive analytics?
  • What are the primary components of an effective sales strategy?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?
  • To be most effective, which major growth drivers should we be focusing on?
  • What's a good cost-per-lead? Are there any benchmarks?
  • What's the problem with using BANT for prospect qualification?

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