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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

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  • Shouldn't product training count as sales training?
  • What's the problem with using BANT for prospect qualification?
  • How do we get organizational support for tightening up our targeting criteria?
  • What's the difference between a "defined" and "undefined" market?
  • What are some typical things that can hurt lead generation?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Can we use our existing sales funnel stages for optimization purposes?
  • Should I give my salespeople a specific price, or is a range OK?
  • If we spot a potential customer defection early enough, can we turn it around?
  • How is marketing automation different from CRM or sales force automation?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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