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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • If we hire experienced reps, shouldn't they already know what to do?
  • How can we see the customer spend that we aren't getting?
  • When conducting research interviews, how many should we try to conduct?
  • Should I share the results of our marketing research with the sales team?
  • Should we be able to command a price premium for every value-gap we identify?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Instead of leaving it to marketing, we'd like to own the marketing automation system. Any advice or suggestions?

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