Get the Answers You Need

Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Are marketing automation tools really all that? What can and can't they do, really?
• How can I tell if a customer is defecting early enough to do something about it?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Why should we care about what's happening in the lead generation process?
• Why are the early signs of customer defection so difficult to spot?
• Aren't people usually the root-causes behind most sales and marketing problems?
• How would we modify our systems to incorporate our sales training?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• How can pricing and discounting affect lead generation?