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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do we get organizational support for tightening up our targeting criteria?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • What are the different types of sales training we need to be aware of?
  • How is marketing automation different from CRM or sales force automation?
  • What should I do with the leads that sales people disqualify?
  • How would we modify our systems to incorporate our sales training?
  • What's the difference between "explicit" and "latent" demand?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?
  • What is a "Steady State" customer defection and how do I spot it?
  • Aren't people usually the root-causes behind most sales and marketing problems?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Targeting Your Most Profitable Prospects

    In this tutorial, learn a six-step strategic process for increasing your odds of success in the marketplace by understanding which prospects you should target...and which ones you should avoid.

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  • Building a Data-Driven Sales Operation

    Building a data-driven sales operation where anecdotes and opinions have ruled for years is no easy task. In this on-demand webinar, learn about transforming your sales processes and team culture to make much better use of data.

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  • The Big Deal About "Modern" Sales Playbooks

    A lot of sales operations have been trying to determine whether playbooks are something they should be leveraging. And if so, how should they be going about it? In this expert interview, Christopher Faust helps cut through the confusion and provides guidance on topic.

    View This Interview

  • Golden Rules of Sales Ops

    Sales Operations has its own set of rules and governing principles...most of which you'll never find in a textbook. What are these "golden rules" and how you keep from breaking them?

    View This Webinar