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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What's a good cost-per-lead? Are there any benchmarks?
  • How does cycle time affect overall results? Aren’t the dollars the same no matter when you get them?
  • Won't sales managers know which skills need shoring up amongst their reports?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are the different types of sales training we need to be aware of?
  • Should we be able to command a price premium for every value-gap we identify?
  • Shouldn't product training count as sales training?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Aren't people usually the root-causes behind most sales and marketing problems?
  • How can we get more control over our salespeople's Travel & Entertainment expenses without playing "Mother May I"?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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