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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How would we modify our systems to incorporate our sales training?
  • Is classroom training better than web-based training?
  • Should Sales Ops and Marketing Ops be combined? Is this common?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Shouldn't product training count as sales training?
  • What’s wrong with "management by result"?
  • How do you make sure improvements stick and don't go back to normal?
  • What’s the difference between “hard” and “soft” value-drivers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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