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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What are the main reasons sales training doesn't stick over time?
  • What should I do with the leads that sales people disqualify?
  • Is speaking about loss avoidance really more powerful than highlighting upside gains?
  • How are B2B sales operations using predictive analytics?
  • Is classroom training better than web-based training?
  • What do close rates have to do with lead generation?
  • What's the difference between "explicit" and "latent" demand?
  • When doing competitive analysis, where else can we look to uncover our competitors' priorities?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?
  • Will salespeople really listen to Sales Ops when it comes to things like pricing, cross-selling, retention, etc.?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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