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Whether you have specific questions about building a more effective B2B sales operation—or just want to know which questions you should be asking—the library of questions in the SellingBrew Playbook makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How are B2B sales operations using predictive analytics?
  • Are marketing automation tools really all that? What can and can't they do, really?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What are the primary components of an effective sales strategy?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • If we hire experienced reps, shouldn't they already know what to do?
  • What's a "bounce-back" offer and when would I want to use one?
  • What's the difference between a "defined" and "undefined" market?
  • How do we get organizational support for tightening up our targeting criteria?
  • For targeting purposes, what if we can’t find any attributes that are common across our most profitable customers?

This question is just one of hundreds of educational resources you get access to as a SellingBrew Playbook subscriber.

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More Subscriber-Only Resources From Our Library

  • Moving the "Meaty Middle"

    The primary focus for Sales Ops should be on improving the performance of the middle-of-the-road salespeople who comprise the majority of the team. In this on-demand webinar, learn why it's so important and how to make it happen.

    View This Webinar

  • The Negotiation Tactics Cheat Sheet

    Study and internalize these descriptions to better understand and identify many of the most common negotiation strategies and tactics your team will likely encounter in the field.

    View This Tool

  • Combating Competitive Pricing Pressure

    Pricing pressure is just a fact of life. But how well you handle that pressure can determine whether your business ultimately succeeds or fails. This guide exposes 15 ways to address (and prepare for) competitive pricing pressure.

    View This Guide

  • Survival Strategies for Raising Prices

    In this on-demand training seminar, learn why some B2B companies struggle with price increases while others are able to do it with far less pain and angst. What are leading companies doing differently to execute price increases with far less risk, conflict, and uncertainty?

    View This Webinar